![]() ![]() ![]() So, it is important to clearly understand what type of data you need and the method of attribution of the selected software.Īttribution tools help you differentiate fraudulent traffic from genuine customers. #MULTI TOUCH ATTRIBUTION SOFTWARE SOFTWARE#This system tracks customer interactions with channels so it can find the touchpoint that pushed them to convert.Įach type of software provides a different kind of data for different touchpoints. #MULTI TOUCH ATTRIBUTION SOFTWARE SERIES#This system performs statistical analysis on marketing time series data so you can forecast sales and estimate the impact of marketing channels. ![]() This system assigns credit to each touchpoint so you can compare them. There are three types of marketing attribution, including: When making an investment, you must consider what type of attribution model the software is working on. So, here are some important characteristics of good attribution software that you should consider. Not all tools can help you bring the best results. Though several attribution tools are available in the market, you must be specific and selective about the tools you use.
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